Apple is officially releasing BootCamp, their technology to run Windows on your Intel based Mac, as a beta.
I don’t have an Intel Mac yet, but this could certainly convince me to consider one as my next “main” computer.
However, as someone who grew up around Apple computers, I’m surprised how people are reacting to this - does no one remember the first time that Apple did this?? In 1995, Apple released a DOS Card for the Performa and shipped it with Windows 3.1.
In January of 1995, Apple released the DOS Compatibility Card for the Power Macintosh 6100 series of computers. The card features a 486DX2/66 microprocessor and currently ships with MS-DOS 6.22 and Windows 3.1 included.
So now, 10 years later, Windows will once again be able to run natively on a Mac. It seems the implementation will be much better this time (it really wasn’t very pleasant the first time) and Windows itself has certainly come a long way.
I’m just guessing, but I would assume that the first time around it got people to buy Macintosh who otherwise might have purchased a Windows machine for business reasons. However, I would be surprised if their implementation of how it worked actually kept many of those customers loyal to Apple. Apple has a chance to redeem themselves, and really make a true dual OS machine - the question will be whether it really affects their overall sales.
While a lot of people who currently use Macs will probably jump at the chance to get rid of their second computer (if they have one) and run Windows directly on their Mac, will this be enough to convert people who were not Mac people to begin with? We’ll have to wait and see…